Shop Fashion Forward. On-Trend Casual Clothing

MOTHER'S DAY SPECIAL!

15% OFF ALL ACCESSORIES through MAY12th

Use the code "I LOVE MOM" at check out on HATS, HANDBAGS + JEWELRY

LOOKING FOR THE LATEST STYLES?

See what’s new from local designers and and be confident you are always on-trend.

SEE WHAT’S NEW

At Fashion Forward San Diego we make it easy to browse styles that are on-trend because we hand-select only current styles from local designers. You can dress with confidence and comfort. Visit often. Our fresh merchandise doesn’t hang around for long!

STAY CURRENT - SHOP FASHION FORWARD

Maxi Dresses

Our most popular collection! We love how these dresses work on every body type, and we know you will too.

Shop Maxi Dresses & Jumpers

Soft and Sexy Lingerie

Whether it's for intimate moments or just for eye-catching layering in warmer weather, this collection is always a customer favorite. 

Shop Lingerie

Dresses

Fun and versatile, our dresses keep you looking great from beach strolls to dinner dates.

DRESSES

Jewelry & Handbags

Complete your outfit with the latest jewelry, handbags, hats & shoes.

Shop Accessories

Tops

Always fresh and comfy. Check out our latest styles from graphic tees, to flirty tanks.

Tops & Tees

This store is amazing! I love everything I buy here and your service is the best. Thankful to find a place to buy well-made and locally found items when I need them.

Ashley A.

I am totally in love with the maxi dresses that your store carries. Every single one fits perfectly and I wear them year after year. The compliments are endless.

Lori J.

This is one of my favorite places to shop for gifts for my girlfriends. Jewlery or sometimes a handbag from your store are my go-to gifts now. 

Kacey R.

Rely on our 20 years of buying experience.

We know what you like.

Soft and comfortable, on-trend and affordable.