About Fashion Forward San Diego

Hi, I’m Julia Johnson, owner and buyer for Fashion Forward San Diego. For the past 14 years, we have featured casual and on-trend women’s clothing and accessories in our boutique at Pangaea and hosted Pop-Up Boutiques in Southern California. We love bringing women the latest fashion trends that are both comfortable and chic and we’re always excited to help our customers create amazing “looks” for their casual lifestyle.

I’ve always been a creative and self-motivated person. My love for all things design and fashion fueled my desire to be an entrepreneur in this space. When I became a mom, I needed flexibility and an outlet for creativity in business. In 2006, I was ready to translate my previous interior design and business experience into my dream of owning a boutique. When I found Pangaea Outpost, I knew that the style I loved to curate most would be a perfect fit for every woman who visited and lived near Pacific Beach. 

We purpose to select clothing that is designed and manufactured in southern California. In our boutique space, our customers can find fashion that is both socially and environmentally responsible.

We are also passionate about partnering with local nonprofits to give back. Whether volunteering or donating a percentage of proceeds, look for special items in our space that will make a direct impact for a cause we care about.

My customers love clothing that is soft to the touch, so the garments I buy have to be comfortable. I enjoy buying color palettes, textures, and styles that you can easily mix, match or wear alone. Anything that is ‘on trend’ that my customer will enjoy wearing multiple times, which will ultimately cut down on fashion waste and pollution.  



@fashionforwardsandiego 

Come follow us on Facebook & Instagram or join our email list for all the latest on new arrivals, sales, giveaways and more! @fashionforwardsandiego